Your Signature
You and your name are your brand.
And like all brands, you need to let people know about it.
One of the simplest way to spread the word is through your signature. Every single email you send out should include a simple signature by default which tells everyone exactly who you are and what you do and has links so they can find out more.
Who knows, the email you send could pay off. A friend of mine once sent an email to a pet shop to ask about the brand of dog food they stocked and the owner got back to her with the info she asked for but also asking her about an advert they wanted to make. My friend helped set them up with a local production company and also played in the ad!
All because my friend had a signature at the bottom of that email…
What should a signature include?
A standard actors signature should include:
- your name
- your job
- a few links
Something like this is fine:
Marey J Smith
actor
IMDb: www.imdb.com/marey
Showreel: www.vimeo.com/123456789
enCAST: www.encast.me/marey
Represented by Acme Talent Agency
When it comes to links, don’t have too many; you don’t want to give the reader too much choice.
Instead stick to 3 or 4 from:
- IMDb
- enCAST
- Spotlight
- Showreel
- Agency
- Your personal website
Where can I use my signature?
On every single email!
Most email programs have a simple way of attaching a signature to each email without you having to type it in each time.
On Gmail:
- Open Gmail
- In the top right, click Settings > See all settings
- In the “Signature” section, add your signature text in the box; if you want, you can format your message
- At the bottom of the page, click Save Changes
On Protonmail:
- Log in to your Proton Account
- Go to Settings > Proton Mail > Identity and addresses
- In the Display name and signature section, enter your display name and email signature
- Click Update
Most other email providers have a similar method.
